Harrah’s Entertainment, the ginormous casino owner we love to hate and hate to love, announced today it is changing its name to Caesars Entertainment. This isn’t a huge surprise, as the Caesars name carries more prestige.
In 2004, Park Place Entertainment, then-owner of Flamingo, Bally’s, Paris and Caesars Palace along with a bunch of casinos outside of Las Vegas, changed its name to Caesars Entertainment. Harrah’s Entertainment acquired Caesars Entertainment a few months later.
So what does this name change mean? When we complain about diminishing diamond lounge benefits and 10 minutes later rave about free room offers, we’ll be calling it Caesars instead of Harrah’s. Other than that, probably not much.