Binion’s Needs Investors for Hotel Renovations, New Brochure

Since Binion’s closed its hotel tower in 2009, rumblings and rumors about renovation plans have come and gone a bunch of times. Some of them were fueled by all-too-common, all-too-unreliable “inside sources,” – typically a bartender who heard speculation from a friend who heard it from a friend who heard it from another you’ve been messin’ around (© REO Speedwagon). At least one was based on an animated video on an investor website from owner TLC Casino Enterprises that showed garish rooms decorated in black and white cow hide patterns and cow skulls.

Binion’s again has hotel renovation plans and is again seeking investors. This time, instead of dumping money into an animated video, TLC put together a brochure. I got my hands on a copy and, after closely reviewing it, I have a few observations about the plans.

Here’s a glimpse of what’s in store, according to the August 2019 edition of the brochure.

TLC’s sales pitch to potential investors begins by pointing out Binion’s great location near such bustling Fremont Street resorts as Las Vegas Club (RIP 2015) and Fitzgerald’s (RIP 2012).

Renovations will include:

  • Hotel with 365 rooms
  • Restaurants
  • Rooftop pool and bar area
  • Lobby area

New construction will include:

  • Nightclub
  • Spa and salon
  • Gym

I love me some hotel renderings, and the Binion’s brochure’s got ‘em. Let’s start with the hotel’s exterior.

The tower on the right is clearly an updated version of the existing hotel tower, built in 1965 for The Mint and acquired by Binion’s in 1988. The much larger tower on the left with Cosmopolitan-like terraces doesn’t currently exist. With an overall project budget of $48 million and a room count matching the pre-closure room count, this tower doesn’t seem to actually be part of the current Binion’s plan, yet it’s prominently featured in a brochure selling investors on that plan. Because why not?

Let’s see what’s planned for the interior renovations.

That sounds delightful! Here are a couple renderings of the lobby.


Snazzy! You won’t find a lobby that looks like that in your run-of-the-mill Hilton Garden Inn in Palo Alto, or Lowes Regency in New York City.

The pool area renovations will include the addition of lavish cabanas.

Binion’s is really proud of its rooftop pool. The sales pitch boasts that no other downtown resort has one. This is absolutely true as long as you don’t count Plaza, Downtown Grand, The Cal and soon Circa.

What’s in store for the hotel suites?

They take on an authentic western feel – almost like something you’d find in a contemporary Colorado home designed by Andrea Schumacher, an Omni Hotel in Fort Worth or a Hotel Le Germain in Calgary. Almost.

If TLC puts as much TLC into renovating Binion’s as it put into developing a current, high-quality sales brochure, complete with original renderings, it’s sure to be a hit. Plenty of legitimate investors with deep pockets and poor Google image search skills will no doubt be interested.

Grand opening date: TBA.

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FHBM #703: Space for More VR Theaters and Esports Arenas

Las Vegas podcast #703 includes:
  • Schitt’s Creek opener
  • Become a Five Hundy Patron, get bonus stuff
  • The Summit
  • Hard Rock owners change Virgin transition plans
  • Barney’s is closing
  • SLS closes 800 Degrees
  • Neonopolis has go-karts
  • Elvis in Vegas book review
  • Listener calls about Four Season, Fleur, Tacos El Gordo, Gordon Ramsay Fish and Chips, 4 Queens rooms, Lago and other Vegasy stuff
  • Hey Remember This: Drink and Drag
  • Call us at (702) 866-9494
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Direct download of the podcast: Five Hundy By Midnight 8/18/19 (39:50 min, 48.3 MB) or subscribe.
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FHBM #584: Trends and Stuff

Las Vegas podcast #584 includes:

  • Inside Man opener
  • Resorts World activity
  • The Cosmopolitan tests helpful chatbots
  • Pin Up announces closing
  • Caesars Palace brings Blues Traveler to Cleopatras Barge
  • Tropicana keeps Rich Little
  • HOB extends Santana
  • What happened to the Amazon and sponsorship links?
  • Facebook group post of the week: Things you didn’t realize the first time in Las Vegas
  • 2017 Trippies analysis
  • Call us at (702) 866-9494

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Direct download of the podcast: Five Hundy By Midnight 1/15/17 (63:12 min, 60.6 MB) or subscribe.

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FHBM #410: Vibe Podcasting

Las Vegas podcast #410 includes:

  • Family Ties opener
  • VIMFP announcement next week
  • Plaza calls Tim a queen
  • Bally’s announces Jubilee Tower
  • Our sponsor, Viator’s Things to do in Las Vegas
  • Dear Tim and Michele
  • Listener calls about Model Employee, Luxor, New York New York, MGM Grand’s poker room, Cosmopolitan cabanas, Bare, Willy Wonka slots, New Orleans, Biloxi, Vdara, Francesco’s, Human Nature, Treasure Island, Seafood Shack, Bellagio buffet, Gordie Brown, Mob Bar and other Las Vegasy stuff
  • Call us at (702) 866-9494

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Direct download of the podcast: Five Hundy By Midnight 6/30/13 63:39 min, 61 MB) or subscribe.

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Genting May be Clowning Around

Remember last month when Genting Gaming surprised everyone by swooping in, buying the Stardust/Echelon land and announcing plans for the massive Resorts World complex? Well, that may not be the company’s only Las Vegas interest. A reliable Five Hundy mole reports that Genting is deep into negotiations with MGM Resorts to buy Circus Circus.

Earlier this year, Jim Murren, MGM’s CEO and all-around fashion icon, said the company was open to offers for its properties. While the nongaming properties at CityCenter (Crystals, Vdara, Mandarin Oriental) may be most obvious assets on MGM’s sales list, unloading Circus Circus makes some sense. The location is disconnected from MGM’s South Strip landmass and the property has long been the red-headed stepchild of MGM Resorts in Las Vegas—so much so that it isn’t even part of the Mlife loyalty program.

For Genting, buying Circus Circus would give the company an immediate presence on The Strip (vs. waiting three or four years when Resorts World opens) along with a large chunk of land adjacent to the plot it just acquired from Boyd. Between Circus Circus and Resorts World, the company would dominate the family-friendly market. Once the Echelon land is fully developed, Genting could potentially redevelop the neighboring Circus Circus land into something shiny and new.

Update: A second Five Hundy mole tells us Genting officials has indeed been sniffing around Circus Circus (which should be enough to scare them away), and that the deal has already fallen through.

More as it develops…

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